31st Dec '22 Outbound Leads: The Secret Weapon for Business Owners and Investors Outbound leads can be a valuable asset for both investors and business owners. These leads refer to the process of actively seeking out and identifying potential customers or clients through various methods such as cold calling, email outreach, and direct mail campaigns. Outbound lead generation can be a time-consuming and tedious process, but it can also be incredibly effective in helping businesses and investors to find new opportunities and grow their customer base.